About Us

Land planning often invites an either/or situation. Clients either get beautiful but impractical plans or lackluster designs that are well engineered. Rare is the firm that can offer the best of both. And without such an option, you’re left with several rounds of redesigning and lost time and money.

What’s most needed today is a comprehensive solution – a partner with a track record of viability and creativity, who understands that when land planning and landscape architecture are based on sound engineering principles, the results are enduring developments with values that last.

To that end, 7gen has come into being. 7gen is a comprehensive, sustainable solution to land planning and landscape architecture, led by Shawn Massock, RLA. We approach every project with the mindset that communities need to do more than just look good; they have to be structurally sound. By offering a comprehensive solution to land planning and landscape architecture, and with a focus on sustainability at all levels, 7gen Planning is committed to doing projects right today so that they will last beyond tomorrow.

Shawn Massock

7gen is led by Shawn Massock, RLA.   Mr. Massock has over 25 years of experience in land planning and landscape architecture with a core focus on the integration of built and natural environments.   He has worked on a wide-variety of public, private, local, regional, and international projects involving master-planned communities, mixed-use communities, retail/commercial sites, resorts and recreational facilities, military bases, and hospitals.

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  • Plant Facilities and Detention

    Nearly every community in the Houston region will include a water plant, wastewater plant, lift stations and detention ponds. So why is it that these necessary components are so negatively visible in some communities — and almost invisible in others? In rare instances, some of these components actually work to beautify and enhance communities!  Read more >

  • Why You Should Hire a Professional Planner

    There are many occasions in which a first meeting with a developer is spent processing the numerous reasons a plan (that was initially done by the engineers or architects) is not meeting the needs of the developer’s project vision and goals. Many developers attempt to minimize costs during the due diligence phase by having these professionals make an attempt at the initial plan. Unfortunately, skimping on this phase could be costly later or lost revenue never realized.  Read more >

  • 5 Things to Consider Before Starting Your Master-Planned Community

    So, you have been looking for that great piece of property for your next, or maybe your first, Master-Planned Community (MPC) to develop. How do you know which one to pull the trigger on? There are many things to consider of course, and of those, the following five elements have continued to be either an opportunity and/or constraint as to if a parcel of land will make a great MPC. A professional land planner can evaluate each of these and interpret the impacts these elements have on your vision.   Read more >